About LINUM.

LINUM is a Swedish designer brand that’s been supplying high-quality home textiles for generations.

Since the company began in 1966, LINUM has grown into an international retailer that maintains its strong vision of sustainable production with the future in mind. LINUM creates its own version of conscious design with its unique look and limited editions in combination with an advanced system of colour codes. The look is sophisticated and refined, with a clear tactile feel. LINUM now holds a respected position in its segment thanks to our carefully crafted items, together with distinctive patterns and high quality materials.

In this section, we’d like to invite everyone interested in LINUM as a business and brand to view some general information. If you feel anything is missing, please get in touch with LINUM directly by email.

Welcome to LINUM.

Our creative guidelines.

Over the years, LINUM has taken inspiration from Swedish nature and our unique culture. Icons such as Monica Zetterlund, Jan Johansson and Ingrid Bergman have influenced our creative processes and lent their names to a range of products in our catalogue.

We work almost exclusively with natural materials and are proud to be able to offer a varying selection of products made from popular qualities such as cotton and wool, but also more exclusive items made from linen and silk. We also have our own colour system that we’ve been working on for decades. By always working with an explicit selection of colour codes, all LINUM products match one another no matter where and when you buy them. The idea is that you should be able to buy, use and love a rug and then find a matching throw a few years later. For us, this is the very epitome of sustainability.

Another of our ambitions is to emphasise tactile aspects and safeguard sophisticated features. We want to challenge ourselves in innovative ways and emphasise the things that we love about our nation. We have a very clear feel for refinement, and we work with the customer perspective and the degree of usefulness in mind. All in all, this is exactly what makes LINUM so special.

Our webshop.

The LINUM webshop is our very own. As a result, the range of products in stock is generally a complete selection of everything LINUM has to offer. We design all our products ourselves, and over the years we’ve carefully nurtured our own independence when it comes to creative excellence.

Craftsmanship is crucial to us, so we work only with selected craftsmen whose expertise can turn our ideas and outlines into popular and practical products. Most of our partners are based in Asia, but we also have strong ties with manufacturers in the Baltic states. At least once a year, we hold meetings with the professionals whose extensive expertise has been handed down through the generations and who create our products. LINUM’s policy is to transport products by sea so as to minimise environmental impact, and with this in mind we’ve selected a warehouse partner based at the Port of Gothenburg. We take a great deal of care over transport and storage, so our objective is to be able to supply our genuine and authentic products as effectively as possible. We also replaced our packaging in 2019 and are now working with wrapping in 40% recycled plastic that are also 100% climate-neutral.

The LINUM webshop at www.linumdesign.com delivers products within the EU and to Switzerland, Norway, US and UK. The webshop is available in a number of languages and is updated regularly. We accept a number of different payment solutions and can also provide invoices by Klarna. We send out newsletters to our customers by request and always with approval, and there is a possibility as well, following us on social media: look for LINUM on Facebook and linum_design on Instagram.

Our head office is in Stockholm, and all operations on behalf of LINUM are based there, under the management of CEO Gunilla Brisinger. LINUM is a privately owned limited company and was founded by the Sven Kempe family in the 1960s.

Our retail business.

LINUM has had its Flagship Store since 2019 at Karlavägen 64 in Stockholm as an adjunct to the company’s head office. The store sells LINUM’s standard range, and is open on weekdays and Saturdays. Payment can only be made by card (including American Express) or SWISH and includes a 14-day right of return.

Press, editors and other business related media.

We welcome enquiries about our brand, and are happy to share our know-how, vision and our well-designed range.

We have a popular newsroom via MyNewsDesc and warmly recommend that you follow us there. Go to our image bank at the bottom of www.linumdesign.com for specific images (no password required). We are also on LinkedIn, where we regularly post about our business, and various initiatives linked to us. Find us under LINUM.

We want to connect with editors, skilled writers, loyal ambassadors and talented photographers and stylists. Send an email to press@linumdesign.com to establish contact, and we’ll get back to you as soon as possible.

Our Flagship Store at Karlavägen 64 in Stockholm is open on weekdays for stylists and press to use, and is staffed for quick, efficient service. But please note that we do not always have all products in stock, so if you need something specific, please send an email in advance to press@linumdesign.com, and we can order it according to your specifications. Finally, we ask for your understanding that we cannot lend out store copies for accounting reasons.