Editorial

LINUM’S interpretations.

In 2019, LINUM had Swedish interior stylist and artist Josefin Tolstoy interpret a selection of LINUM’s range of products just as she saw fit. Josefin didn’t receive any instructions or provisos, but LINUM as a brand relied entirely on her experience, her sense of colour and form, and on her high level of styling competence. The result (a series of images styled and photographed in her own home) was outstanding. LINUM has since granted the same trust to a number of well-known names, such as photographer Andrea Papini, stylist Daniella Witte and the social media duo Emily Slotte & Caroline Borg. Each interpretation is unique, and is a way for LINUM to let someone other than ourselves tell a story.

Kersy Loves Color interprets LINUM.

Spring has arrived and right on time, we have invited a new name to interpret our rich assortment. With a passionate relationship with color, Kerstin Diehl is the person behind the popular and Berlin-based Instagram account Kersy Loves Color.

Fanny Hamlin interprets LINUM.

In the first interpretation of 2024, interior and set designer Fanny Hamlin gives us a pleasant and low-key photo series in collaboration with Joakim Rolandsson. The look is a great fit for January, a month that often celebrates a slower pace of life.

Christina Breeze interprets LINUM.

This year's final interpretation features Christina Breeze, a well-established profile in Swedish interior design. Together with photographer Idha Lindhag, they invite us to spend a lovely day in the bedroom or, as Christina herself puts it, "in bed all day." Christina’s main focus is textiles and we encounter a soft framework in which new colour combinations inspire.

Sebastian Bergström interprets LINUM.

We’ve just launched this autumn's big cushion covers campaign, and the spotlight is on LINUM's most beloved products, such as PEPPER, ANNABELL and SHEPARD. LINUM has been an industry leader in colour for many decades, and that’s something writer and colour enthusiast Sebastian Bergström has taken note of in his interpretation of our range.

Papini & Gantelius interprets LINUM.

Over the course of the year, photographer Andrea Papini has interpreted LINUM on many occasions, each as inspiring as the next. At the beginning of the year, we published his incredible work from the Audo Hotel in Copenhagen, brought to life in collaboration with stylist MarieGraunbøl. Then in the spring, it was time again for another collaboration, this time with stylist Daniella Witte. Regarding this autumn’s velvet campaign, we asked Andrea if he’d like to take on LINUM’s most popular collection? We barely had to ask.

Slotte & Borg interprets LINUM; 2

The success from 2020 continues and this season we are once again letting people from the creative industry interpret our product range. As part of our campaign for the popular INTERMEZZO-collection, Swedish writers Emily Slotte and Caroline Borg have made a strong contribution.

Slotte & Borg interprets LINUM; 1

The success from 2020 continues and this season we are once again letting people from the creative industry interpret our product range. As part of our campaign for the popular UNI-collection, Swedish writers Emily Slotte and Caroline Borg have made a strong contribution.

Johanna Berglund/Snickarglädjen interprets LINUM.

Johanna Berglund is a multi-tasker in the true sense of the word. She works with everything from soil, paint cans and wooden planks. Her day revolves around projects in building maintenance, home furnishings and gardening. She runs no less than three Instagram accounts, not to mention a Youtube channel where she documents what she does. This spring, she has put her own stamp on the PEPPER seat cushion.

Linda Schilén interprets LINUM.

You may know her as a gardener, author and artist, but she’s also a famous multitasker and entrepreneur who’s appeared on national television. In May, she and her husband are moving out to the Åsby farm in Södermanland, which marks a new and exciting phase for both of them. She’s bringing with her everything she’s learned about the home and garden over the years. We had the pleasure of meeting her right in the middle of her transition from old city life to new country life.

Sundberg & Johansson interprets LINUM.

Emelie Sundberg and Emma Johansson are the duo who’ve done several appreciated and popular works for LINUM. They’ve been the creative force behind our Christmas and New Year images since 2020 and were also instrumental with our huge 55th anniversary party last year. This time, they’re freely interpreting our popular seat cushion PEPPER and chose to take it on a weekend trip to picturesque Gotland.

ARTICLE 1-10 10.1 | Show all