PAOLO COLLECTION

Together, they have over 250,000 followers on social media, where their inspirational posts have reached followers from all over the world. In the artistic platforms of Jasmina Bylund and Anna Kubel, we encounter the changes of the seasons in a beautiful and harmonious home environment. With an extra eye for textiles, it is a pleasure to introduce an interpretation from Kubel and Bylund this season. We meet Kubel and Bylund in a typical Swedish meadow landscape, where they have created an oasis for rest. We sink down among the pillows and bedspreads and let soft velvet become a comfortable base. The interpretation is like a homage to nature, where LINUM's clean product range gets to play a supporting role.

Every year, LINUM collaborates with a few hand-picked photographers and stylists, whose assignments are carefully honed over time. With each new season, the specification is refined to reflect our two main collections in the best way possible. In this particular work, it is the eye of photographer Ragnar Ómarsson that is the key to success.

LINUM will be rephotographing the much-loved PAOLO collection in 2023. The team behind the camera is photographer Ragnar Ómarsson and stylist Linnéa Salmén. The duo have known each other for some time, but for LINUM, the first meeting was with Linnéa. We therefore took the opportunity to talk to her in more detail.

This year's final interpretation features Christina Breeze, a well-established profile in Swedish interior design. Together with photographer Idha Lindhag, they invite us to spend a lovely day in the bedroom or, as Christina herself puts it, "in bed all day." Christina’s main focus is textiles and we encounter a soft framework in which new colour combinations inspire.

Since day one, the PAOLO bedspread has been a huge hit. Its success has largely been thanks to its tactile feel, high quality cotton velvet and hand-sewn detailing. For years, people have been asking for a similar version that would fit single beds, and we’ve listened. This autumn, it’s finally here. Please welcome PICCOLO!

The PAOLO velvet collection is one of LINUM’s most sought after, sold and cherished ranges. Made of 100% cotton and coming in a subtle range of colours, PAOLO stands the test of time, both in terms of quality and trend. During 2022, LINUM will be bringing PAOLO home and will only be offering the collection in-house (our webstore and Flagship Stores). In this article, we tell you more about our velvet, our ongoing work with the fabric and our decisions behind this.