LINUM DESIGN - Editorial

EDITORIAL

Our stories.

LINUM’s editorials are a collection of information, inspiration and motivating reports. This is where we delve into the facts about our products and our different ranges. We complement LINUM’s own images with those of others and let industry personalities, interior stylists and customers, etc. work with LINUM’s product groups for greater variety and fresh ideas. Our editorials are split into recurring headings, which aim to generate recognition and provide an overall picture of our curated content. The material is produced exclusively for LINUM with the aim of constantly developing, educating and encouraging creative styling. Based on our desire to create products that can be used for many generations, we also hope to contribute to a genuine and lifelong joy of interior design.

OUR GUIDE

LINUM’s curtain guide; part 1.

What length of curtains should I buy? How do I adjust them to my window? What are pin hooks and how do I attach them for perfect pleats? You may have all kinds of questions when you come to buy these popular soft furnishings. But help is at hand! Benefit from our long-standing experience and expertise in curtaining products. In this first part of our curtain guide we discuss the selection of colours and materials.

LINUM’s curtain guide; part 2.

What length of curtains should I buy? How do I adjust them to my window? What are pin hooks and how do I attach them for perfect pleats? You may have all kinds of questions when you come to buy these popular soft furnishings. But help is at hand! Benefit from our long-standing experience and expertise in curtaining products. In the second part of our curtain guide we deal with hanging and placing.

LINUM’s curtain guide; part 3.

What length of curtains should I buy? How do I adjust them to my window? What are pin hooks and how do I attach them for perfect pleats? You may have all kinds of questions when you come to buy these popular soft furnishings. But help is at hand! Benefit from our long-standing experience and expertise in curtaining products. In the third part of our curtain guide we deal with different options regarding pleating and placing.

How to style your cushion covers.

Can you decorate with too many pillows? And when are there really too few? How can different measures contribute to a more dynamic impression and what happens if it becomes too uniform? In this entry we come with concrete tips and advice on how pillows can be placed depending on the size of the sofa.

One color, one code.

Did you know that LINUM has its own color code system? An advanced matrix of codes that ensures that our nuances tally over time.

LINUM’S cushion inserts.

Did you know that you, as a customer, are the one to decide what type of cushion insert your new cushion cover should have? With us you can choose between feathers and synthetic, or nothing whatsoever? Similar to our high quality, our flexibility is a something we’ve chosen to keep on all the models we’ve included in our range.

Christina Breeze interprets LINUM.

This year's final interpretation features Christina Breeze, a well-established profile in Swedish interior design. Together with photographer Idha Lindhag, they invite us to spend a lovely day in the bedroom or, as Christina herself puts it, "in bed all day." Christina’s main focus is textiles and we encounter a soft framework in which new colour combinations inspire.

Sebastian Bergström interprets LINUM.

We’ve just launched this autumn's big cushion covers campaign, and the spotlight is on LINUM's most beloved products, such as PEPPER, ANNABELL and SHEPARD. LINUM has been an industry leader in colour for many decades, and that’s something writer and colour enthusiast Sebastian Bergström has taken note of in his interpretation of our range.

Papini & Gantelius interprets LINUM.

Over the course of the year, photographer Andrea Papini has interpreted LINUM on many occasions, each as inspiring as the next. At the beginning of the year, we published his incredible work from the Audo Hotel in Copenhagen, brought to life in collaboration with stylist MarieGraunbøl. Then in the spring, it was time again for another collaboration, this time with stylist Daniella Witte. Regarding this autumn’s velvet campaign, we asked Andrea if he’d like to take on LINUM’s most popular collection? We barely had to ask.

Slotte & Borg interprets LINUM; 2

The success from 2020 continues and this season we are once again letting people from the creative industry interpret our product range. As part of our campaign for the popular INTERMEZZO-collection, Swedish writers Emily Slotte and Caroline Borg have made a strong contribution.

Slotte & Borg interprets LINUM; 1

The success from 2020 continues and this season we are once again letting people from the creative industry interpret our product range. As part of our campaign for the popular UNI-collection, Swedish writers Emily Slotte and Caroline Borg have made a strong contribution.

Johanna Berglund/Snickarglädjen interprets LINUM.

Johanna Berglund is a multi-tasker in the true sense of the word. She works with everything from soil, paint cans and wooden planks. Her day revolves around projects in building maintenance, home furnishings and gardening. She runs no less than three Instagram accounts, not to mention a Youtube channel where she documents what she does. This spring, she has put her own stamp on the PEPPER seat cushion.

Linda Schilén interprets LINUM.

You may know her as a gardener, author and artist, but she’s also a famous multitasker and entrepreneur who’s appeared on national television. In May, she and her husband are moving out to the Åsby farm in Södermanland, which marks a new and exciting phase for both of them. She’s bringing with her everything she’s learned about the home and garden over the years. We had the pleasure of meeting her right in the middle of her transition from old city life to new country life.

Sundberg & Johansson interprets LINUM.

Emelie Sundberg and Emma Johansson are the duo who’ve done several appreciated and popular works for LINUM. They’ve been the creative force behind our Christmas and New Year images since 2020 and were also instrumental with our huge 55th anniversary party last year. This time, they’re freely interpreting our popular seat cushion PEPPER and chose to take it on a weekend trip to picturesque Gotland.

LINUM meets: Ragnar Ómarsson.

Every year, LINUM collaborates with a few hand-picked photographers and stylists, whose assignments are carefully honed over time. With each new season, the specification is refined to reflect our two main collections in the best way possible. In this particular work, it is the eye of photographer Ragnar Ómarsson that is the key to success.

LINUM meets: Linnéa Salmén.

LINUM will be rephotographing the much-loved PAOLO collection in 2023. The team behind the camera is photographer Ragnar Ómarsson and stylist Linnéa Salmén. The duo have known each other for some time, but for LINUM, the first meeting was with Linnéa. We therefore took the opportunity to talk to her in more detail.

The return of the tablescape.

In the early 2000s, the height of fashion was to forego table settings entirely. Editorial after editorial brought us cold concrete surfaces, bare tabletops and austere stylings of stark barns, industrial spaces and all-but empty rooms. With kitchen- and tableware one of our strongest product lines, we at LINUM have long been a brand to reckon with when it comes to dinner parties. Which is why there is probably no one more excited than us to see styled table settings finally make their return. Our long experience in kitchen and dining room décor has helped us to develop a good feel for what makes for a successful dining experience. In this post, we share some of our top tips.

Bring PEPPER out.

The PEPPER seat cushion is a classic LINUM product that has been manufactured for decades. Its sturdy 100% cotton fabric makes it usable for many years. In 2021 we’ll be talking many times about our popular PEPPER collection and our best-selling cushion cover, in a series focusing on PEPPER’s enormous versatility.

Pre summer with PEPPER.

The PEPPER seat cushion is a classic LINUM product that has been manufactured for decades. Its sturdy 100% cotton fabric makes it usable for many years. In 2022 we’ll be talking many times about our popular PEPPER collection and our best-selling cushion cover, in a series focusing on PEPPER’s enormous versatility.

Find ANNABELL on Amazon.

LINUM has two cushion covers in its product range that we really think make a good base. They go with most things and are easy to maintain. One of them is PEPPER, a durable and tactile cover available in over twenty colours, and the other one is ANNABELL.

Find UNI on Amazon.

UNI placemats and runners are among LINUM’s best selling products. They’ve been a part of our project range for decades. The classic ribbed texture is the product’s signature feature, and even though the dimensions, colours and names have varied over time, it’s been a loyal companion on our global journey.

Find PEPPER on Amazon.

Have you heard about the PEPPER seat cushion and cushion cover? Or have you never heard of the product before? PEPPER, in all its simplicity, is one of LINUM’s most prized products, thanks to its ability to fit in and blend. PEPPER’s been available on Amazon since 2018, with the marketplace’s impressive infrastructure enabling fast deliveries throughout Europe.

PICCOLO, a velvet bedspread for single beds.

Since day one, the PAOLO bedspread has been a huge hit. Its success has largely been thanks to its tactile feel, high quality cotton velvet and hand-sewn detailing. For years, people have been asking for a similar version that would fit single beds, and we’ve listened. This autumn, it’s finally here. Please welcome PICCOLO!

PAOLO: only at LINUM.

The PAOLO velvet collection is one of LINUM’s most sought after, sold and cherished ranges. Made of 100% cotton and coming in a subtle range of colours, PAOLO stands the test of time, both in terms of quality and trend. During 2022, LINUM will be bringing PAOLO home and will only be offering the collection in-house (our webstore and Flagship Stores). In this article, we tell you more about our velvet, our ongoing work with the fabric and our decisions behind this.