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Editorial

Posts from 2024-10

LINUM Meets is a collection of interesting interviews with people we collaborate with and who, in different ways, inspire and teach us about the times we’re living in. When planning work with a selected photographer or stylist, for example, it’s exciting to get a glimpse of the sketches and thoughts that go into their work. We also try to meet industry personalities, innovators and entrepreneurs who can teach us more about new phenomena and trends or other surprising signs of the times. 

LINUM meets; Steamery.

LINUM meets; Steamery.

With a heart that has been beating steadily for Swedish design since 1966, LINUM has established its position as a premium home textile brand. With head quarter in Östermalm Stockholm, the capital of Sweden, the distance to other like-minded people is never far. On Södermalm the innovators behind the Swedish textile care company Steamery is seated and one sunny afternoon, we decided to cross the city center and pay a visit. Frej Lewenhaupt, CPO and co-founder of Steamery, takes a seat for a long and passionated talk about the Swedish super brand with a solid growth since 2014.
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LINUM Meets is a collection of interesting interviews with people we collaborate with and who, in different ways, inspire and teach us about the times we’re living in. When planning work with a selected photographer or stylist, for example, it’s exciting to get a glimpse of the sketches and thoughts that go into their work. We also try to meet industry personalities, innovators and entrepreneurs who can teach us more about new phenomena and trends or other surprising signs of the times. 

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