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Editorial

Posts from 2024-10

In 2019, LINUM had Swedish interior stylist and artist Josefin Tolstoy interpret a selection of LINUM’s range of products just as she saw fit. Josefin didn’t receive any instructions or provisos, but LINUM as a brand relied entirely on her experience, her sense of colour and form, and on her high level of styling competence. The result (a series of images styled and photographed in her own home) was outstanding. LINUM has since granted the same trust to a number of well-known names, such as photographer Andrea Papini, stylist Daniella Witte and the social media duo Emily Slotte & Caroline Borg. Each interpretation is unique, and is a way for LINUM to let someone other than ourselves tell a story.

Kubel & Bylund interprets LINUM.

Kubel & Bylund interprets LINUM.

Together, they have over 250,000 followers on social media, where their inspirational posts have reached followers from all over the world. In the artistic platforms of Jasmina Bylund and Anna Kubel, we encounter the changes of the seasons in a beautiful and harmonious home environment. With an extra eye for textiles, it is a pleasure to introduce an interpretation from Kubel and Bylund this season. We meet Kubel and Bylund in a typical Swedish meadow landscape, where they have created an oasis for rest. We sink down among the pillows and bedspreads and let soft velvet become a comfortable base. The interpretation is like a homage to nature, where LINUM's clean product range gets to play a supporting role.
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In 2019, LINUM had Swedish interior stylist and artist Josefin Tolstoy interpret a selection of LINUM’s range of products just as she saw fit. Josefin didn’t receive any instructions or provisos, but LINUM as a brand relied entirely on her experience, her sense of colour and form, and on her high level of styling competence. The result (a series of images styled and photographed in her own home) was outstanding. LINUM has since granted the same trust to a number of well-known names, such as photographer Andrea Papini, stylist Daniella Witte and the social media duo Emily Slotte & Caroline Borg. Each interpretation is unique, and is a way for LINUM to let someone other than ourselves tell a story.

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