In 2019, LINUM had Swedish interior stylist and artist Josefin Tolstoy interpret a selection of LINUM’s range of products just as she saw fit. Josefin didn’t receive any instructions or provisos, but LINUM as a brand relied entirely on her experience, her sense of colour and form, and on her high level of styling competence. The result (a series of images styled and photographed in her own home) was outstanding. LINUM has since granted the same trust to a number of well-known names, such as photographer Andrea Papini, stylist Daniella Witte and the social media duo Emily Slotte & Caroline Borg. Each interpretation is unique, and is a way for LINUM to let someone other than ourselves tell a story.
