Late summer inspiration captured by Ragnar Ómarsson

Sometimes you just have to test new things to get new inspiration. When a Swedish well- known and established retail chain chose to lift green plants in conjunction with an image report, LINUM took the opportunity to together with Agent Bauer manage the styling. The result is a typical Scandinavian photo shoot with a stripped-down […]

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How to shop in sales!

Every year, hundreds of thousands of retailers sell off their remaining stock and discontinued products. Sometimes there are so many items to choose from that the selection can seem unending and almost incomprehensible. On the other hand, we know from experience that some sale bargains are so well-loved that we remember them for ever. At […]

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How to look after your towels in summer

Beautifully soft and fluffy, or invigorating with an exfoliating effect? Do you want them to be nice and easy to pack in your beach bag, or voluminous and luxurious? Tastes vary when it comes to towels, including bath and beach towels, and often it’s the material and texture that play a crucial role. But common […]

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LINEN – THE MOST USEFUL FABRIC

Natural materials like flax creates unparalleled beauty, durability and tactile feel, and brings a sense of natural wonder into the urban home. Linen is made from plant fibres extracted from the beautiful flax plant (linum usitatissimum). Fibres, found inside the plant’s stalk, are used. These fibres are made up mainly of cellulose and are held […]

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WEST – THE ETERNAL COLLECTION

Originally launched by LINUM in 2003, WEST is now one of the leading linen ranges on the market. Annika Ekblom, LINUM’s production leader, has devoted the intervening years to enhancing this popular range. With her long-standing experience from the textile industry, she is keen to offer insights into the collection, which over the years, has […]

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A summer with West

We’re visiting places in our dreams. We’re exploring interiors in our imagination. With the new launch of the popular WEST linen collection, LINUM aspires to rediscover the quiet life. With the longer lighter days of spring, our plans for the summer begin to take shape, with that yearning to go slow and wind down. WEST’s […]

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Curtain Guide

What length of curtains should I buy? How do I adjust them to my window? What are pin hooks and how do I attach them for perfect pleats? You may have all kinds of questions when you come to buy these popular soft furnishings. But help is at hand! Benefit from our long-standing experience and […]

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AT THE TABLE WITH DANYEL COUET

At the end of February, LINUM arranged an exclusive gentlemen’s dinner with top Swedish restaurateur Danyel Couet and his team at Allegrine restaurant in Stockholm. With a well-planned table setting and Danyel as host, our aim was to provide a colourful food experience over seven courses. The evening’s table setting To set the tone for […]

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SPRING TRENDS AT LINUM

We are calling our new spring arrivals Scandi Living, as we feel that this concept so perfectly frames what we northerners have loved for generations.   Since 1966 LINUM has been producing its own unique patterns, often inspired by Sweden’s diverse nature and cultural heritage. This spring is no exception. With the archipelago’s distinctive flora […]

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The designer behind memorable LINUM items

Mathias Elovsson is the Swedish designer behind a wide range of memorable LINUM products. This spring, that includes a new colourway for his bestselling leather apron, FUEGO. Before its February launch, we got the chance to talk to Mathias and ask him some questions we’ve always wanted to know about LINUM, interiors and design. What […]

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