Late summer inspiration captured by Ragnar Ómarsson

Sometimes you just have to test new things to get new inspiration.

When a Swedish well- known and established retail chain chose to lift green plants in conjunction with an image report, LINUM took the opportunity to together with Agent Bauer manage the styling. The result is a typical Scandinavian photo shoot with a stripped-down and clean feel.

The pictures are photographed by Stockholm-based photographer Ragnar Ómarsson who has been working with photography professionally since 2004. Ómarsson is schooled in Florence and has had major clients such as IKEA, H&M Home and Ballingslöv. Ragnar Ómarsson himself says about his work:

“What interests me most is the challenge of leaving traces of myself in the productions I am part of, which is not always easy when moving in the commercial world.”

In the photo series we find the rug CITIZEN which was the winner of the prestigious prize “Rug of the Year 2017” by ELLE Decoration. The carpet is also available in a gray/white color scheme and was produced in collaboration with Swedish premium manufacturer Kasthall.

From the same collection we find the hand-tufted carpet BROOKLYN in green tones, that do particularly well against the apartment’s smashing vegetation. The ceramic ANNA is a classic product line from LINUM that still is in stock. We are particularly proud of PAOLO, our exclusive 100% cotton velvet program. The color Ink Blue shown on the bedspread is a classic piece and we are very fond of how luxurious it feels in combination with the crisp white.