SPRING TRENDS AT LINUM
We are calling our new spring arrivals Scandi Living, as we feel that this concept so perfectly frames what we northerners have loved for generations.
Since 1966 LINUM has been producing its own unique patterns, often inspired by Sweden’s diverse nature and cultural heritage. This spring is no exception. With the archipelago’s distinctive flora in mind, designer Mathias Elovsson has sketched out an appealing combination of wild pansies, yarrow, sea aster and more. The colour palette is varied and designed to fit LINUM’s general assortment, the idea being that it should be easy to choose design pieces over time, without being tied to the specific shades that are trending one season.
This drop features the MIDSUMMER cushion cover in eye-grabbing florals, as well as a more sophisticated grey and cream colourway. The motif is printed on high-quality linen, and the product is available in 50×50 cm. Alongside these LINUM is also presenting RUBUS, a matching cushion in 60×60 cm with stripes that make for a strong contrast. The series also includes the dainty DAISY cushion cover, with woven stripes that create an urban folk vibe. The entire series comes in green, pink and grey tones.
Among spring’s new arrivals you will also find the DROTTNINGHOLM throw in a new camel brown colourway that complements the classic ebony grey and creamy beige versions. And the sheer, 100% linen INTERMEZZO curtains pick out this spring’s cushion colourways to create a pleasant and inviting whole.
Quite simply, Scandinavian living at its best.