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LINUM meets

LINUM Meets is a collection of interesting interviews with people we collaborate with and who, in different ways, inspire and teach us about the times we’re living in. When planning work with a selected photographer or stylist, for example, it’s exciting to get a glimpse of the sketches and thoughts that go into their work. We also try to meet industry personalities, innovators and entrepreneurs who can teach us more about new phenomena and trends or other surprising signs of the times. 
LINUM meets; Elin Lannsjö.

LINUM meets; Elin Lannsjö.

It's been a few years since we last greeted writer and entrepreneur Elin Lannsjö at her cosy allotment. For those of you who are already familiar with Elin via her popular Instagram account and blog on ELLE Decoration, know that early summer is a busy time to say the least. One day a couple of weeks ago we knocked on her door for a coffee and a quick chat.
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LINUM meets; Ragnar Ómarsson.

LINUM meets; Ragnar Ómarsson.

Every year, LINUM collaborates with a few hand-picked photographers and stylists, whose assignments are carefully honed over time. With each new season, the specification is refined to reflect our two main collections in the best way possible. In this particular work, it is the eye of photographer Ragnar Ómarsson that is the key to success.
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LINUM meets; Linnéa Salmén.

LINUM meets; Linnéa Salmén.

LINUM will be rephotographing the much-loved PAOLO collection in 2023. The team behind the camera is photographer Ragnar Ómarsson and stylist Linnéa Salmén. The duo have known each other for some time, but for LINUM, the first meeting was with Linnéa. We therefore took the opportunity to talk to her in more detail.
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LINUM Meets is a collection of interesting interviews with people we collaborate with and who, in different ways, inspire and teach us about the times we’re living in. When planning work with a selected photographer or stylist, for example, it’s exciting to get a glimpse of the sketches and thoughts that go into their work. We also try to meet industry personalities, innovators and entrepreneurs who can teach us more about new phenomena and trends or other surprising signs of the times. 

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