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Johanna Berglund/ Snickarglädjen interprets LINUM.

Johanna Berglund is a multi-tasker in the true sense of the word. She works with everything from soil, paint cans and wooden planks. Her day revolves around projects in building maintenance, home furnishings and gardening. She runs no less than three Instagram accounts, not to mention a Youtube channel where she documents what she does. This spring, she has put her own stamp on the PEPPER seat cushion.

As part if this year’s big campaign for one of our most beloved products, Johanna chose to interpret the seat cushion in her own way. We already know that PEPPER is a welcome addition to the garden, and this time Johanna chose to develop PEPPER to make it even more useful.

Tell us about your interpretation, how did you get the idea?

Every time I see LINUM’s products, my mind is filled with ideas! Quality is always something that makes me want to get creative. I always have a cushion lying around in the garden so that I can do a bit of weeding and tidying in passing. That’s how I work. I don’t spend the whole day gardening, it gets done in short bursts. That’s why I always have cushions for my knees spread all around. It’s not ideal. I have been trying to think of an alternative for a while now, but when I saw PEPPER and learned that I could put my own stamp on it, I figured out how to solve the problem. The cushion needed to be easy to pick up and hang in a suitable place, while also being nice to look at. So I took one of my belts that had become a bit worn and I sewed it onto the cushion. Nice, easy to hang up and practical – in that exact order!

Why was the PEPPER seat cushion so useful for what you wanted to illustrate?

When I felt it, I knew immediately that it would withstand being carried, stitched and hung up. Many other cushions I have had have been a bit too thin and been hard to keep clean because of the quality. I also love that it comes in so many colours.

What is it you love so much about gardening and cultivating things?

I am an active soul and prefer to have many balls in the air, sometimes more than is healthy. This is where cultivating and gardening come in because you can’t do these fast – no matter what I do, a plant takes the time it needs to germinate, grow and flower. There is a serenity in it that makes me feel good. Gardening therefore becomes a quiet place for me and I often long for a moment of rest and recovery.

You have a great love of interior design, how would you describe your style and taste?

I love creating rooms with colour and shape. It is difficult to describe my style and taste as it doesn’t really change, rather it develops and is something I build on. I like a cosy home that is well furnished, but still balanced. Right now the colours yellow, green and brown appeal to me and I love decorating with things that aren’t too obvious. If I get a chance to do something odd, I’ll do it.

What three tips would you like to share when it comes to interior design?

If you are going to decorate a room from scratch and don’t know where to begin, I suggest the following:

  1. CREATE A MOODBOARD USING SOCIAL MEDIA. Save photos of details, colours and moods you like, either via Pinterest or Instagram. Then put these together and see if you can find a common thread. Doing this makes it easier to get an idea of what you like.
  2. DARE TO MIX. Don’t be afraid to mix styles and colours that aren’t an obvious match. If you’re brave enough to mix, you create your own style and something unique and exciting.
  3. GO TO A FLEA MARKET. Dare to mix flea market finds and antiques in your home, even if you have a more modern style. It gives your home a soul that can’t be accessed in any other way.

Do you have any insights on gardening and cultivation?

I think we are seeing more colour in gardens, people daring to create different rooms with different colours, so that the whole garden doesn’t have to be just purple or pink for example. I think there is a greater focus on thinking sustainably about growing cut flower bouquets instead of buying imported ones, or growing more sustainably and here I’m thinking about our pollinators.

Johanna Berglund’s Instagram here.
Johanna Berglund’s website here.

Photographer: Evelina Lind, Instagram here.