LINUM’S interpretations

Together, they have over 250,000 followers on social media, where their inspirational posts have reached followers from all over the world. In the artistic platforms of Jasmina Bylund and Anna Kubel, we encounter the changes of the seasons in a beautiful and harmonious home environment. With an extra eye for textiles, it is a pleasure to introduce an interpretation from Kubel and Bylund this season. We meet Kubel and Bylund in a typical Swedish meadow landscape, where they have created an oasis for rest. We sink down among the pillows and bedspreads and let soft velvet become a comfortable base. The interpretation is like a homage to nature, where LINUM's clean product range gets to play a supporting role.

It is a true pleasure to be able to present the German duo Krautkopf for a brilliantly and beautiful summer interpretation. For the photograpers, calling themselves Krautkopf on social media, the rich life in the garden is vital and their creativity in how they can use everything it has to offer, is exciting to say the least. In this article, they tell us more about their interpretation and their ambitions behind.

Spring has arrived and right on time, we have invited a new name to interpret our rich assortment. With a passionate relationship with color, Kerstin Diehl is the person behind the popular and Berlin-based Instagram account Kersy Loves Color.

In the first interpretation of 2024, interior and set designer Fanny Hamlin gives us a pleasant and low-key photo series in collaboration with Joakim Rolandsson. The look is a great fit for January, a month that often celebrates a slower pace of life.

This year's final interpretation features Christina Breeze, a well-established profile in Swedish interior design. Together with photographer Idha Lindhag, they invite us to spend a lovely day in the bedroom or, as Christina herself puts it, "in bed all day." Christina’s main focus is textiles and we encounter a soft framework in which new colour combinations inspire.

We’ve just launched this autumn's big cushion covers campaign, and the spotlight is on LINUM's most beloved products, such as PEPPER, ANNABELL and SHEPARD. LINUM has been an industry leader in colour for many decades, and that’s something writer and colour enthusiast Sebastian Bergström has taken note of in his interpretation of our range.

Over the course of the year, photographer Andrea Papini has interpreted LINUM on many occasions, each as inspiring as the next. At the beginning of the year, we published his incredible work from the Audo Hotel in Copenhagen, brought to life in collaboration with stylist MarieGraunbøl. Then in the spring, it was time again for another collaboration, this time with stylist Daniella Witte. Regarding this autumn’s velvet campaign, we asked Andrea if he’d like to take on LINUM’s most popular collection? We barely had to ask.

The success from 2020 continues and this season we are once again letting people from the creative industry interpret our product range. As part of our campaign for the popular INTERMEZZO-collection, Swedish writers Emily Slotte and Caroline Borg have made a strong contribution.

The success from 2020 continues and this season we are once again letting people from the creative industry interpret our product range. As part of our campaign for the popular UNI-collection, Swedish writers Emily Slotte and Caroline Borg have made a strong contribution.

Johanna Berglund is a multi-tasker in the true sense of the word. She works with everything from soil, paint cans and wooden planks. Her day revolves around projects in building maintenance, home furnishings and gardening. She runs no less than three Instagram accounts, not to mention a Youtube channel where she documents what she does. This spring, she has put her own stamp on the PEPPER seat cushion.