LINUM’S interpretations.

Papini & Gantelius interprets LINUM.

Over the course of the year, photographer Andrea Papini has interpreted LINUM on many occasions, each as inspiring as the next. At the beginning of the year, we published his incredible work from the Audo Hotel in Copenhagen, brought to life in collaboration with stylist MarieGraunbøl. Then in the spring, it was time again for another collaboration, this time with stylist Daniella Witte. Regarding this autumn’s velvet campaign, we asked Andrea if he’d like to take on LINUM’s most popular collection? We barely had to ask.


Sometimes you have to expand your horizon, and start looking at things differently. To showcase the quality of the PAOLO collection, I decided to steer away from traditional design techniques. I searched for inspiration from my own studies, from the paintings of Caravaggio and the other Baroque artists, as well as their peers within architecture. I tried to recall how light sources were used to create depth and shape in those paintings and the architecture from the 16th century. At the same time, I tried to avoid creating exact replicas of those paintings, simply using them as inspiration instead, and opting to use the light in the studio and the shape of the textiles. Using a single light source created strong shadows and natural contrasts, which was used in combination with the draped curtains to infuse drama and pathos into the pictures.


The choice of curtain colour was intentional. The purpose was to give natural contrast to create multiple layers within the scenography. I wanted to give a modern take on classic “nature morte” paintings. Typical elements like fruit, grapes, and silverware gave way to something a bit less conventional and common. Stylist Camilla Gantelius was able to use that platform to give the pictures the right complement, and create a unique arrangement. The curtains from the PAOLO series were amazing to work with. The softness of the fabric and the way the natural lustre reacted to the light gave the impression that the curtains had come to life.

The work was done by photographer Andrea Papini and stylist Camilla Gantelius.

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