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LINUM’S interpretations.

Slotte & Borg interprets LINUM; 1

The success from 2020 continues and this season we are once again letting people from the creative industry interpret our product range. As part of our campaign for the popular UNI-collection, Swedish writers Emily Slotte and Caroline Borg have made a strong contribution.

UNI, a ribbed cotton collection with placemat and runners, is one of LINUM’S most classic and popular items. It’s easy to use, easy to maintain and also available in over 20 different colours. With spring comes the longing for the outdoors and even though this year’s pandemic may have forced us into smaller groups, enjoying nature is still one of the few pleasures we have managed to retain. To be able to meet up in a small group. In Emily and Caroline’s inspiring table setting, light vanilla tones blend together and the elaborate details are what we appreciate the most. In this post, we have picked Emily and Caroline’s best tips for a successful table setting, and from all of us at LINUM we’d like to say: Welcome, March, April and May!

TELL US ABOUT THE TABLE SETTING, WHY DID YOU CHOOSE THESE PRODUCTS, MATERIALS AND COLOURS?

We wanted to create a softer table setting where the textiles would be the main focus. To avoid a cluttered look, we chose to work only with neutral tones and to create contrast using different materials. The ribbed cotton in the UNI-placemats is highlighted when combined with the tactile linen in the HEDVIG-tablecloth and the napkins from the same series.

UNI RIB IS A CLASSIC LINUM PRODUCT THAT HAS BEEN SOLD ACROSS EUROPE FOR MANY YEARS. YOU HAVE WORKED WITH UNI IN YOUR PHOTO SERIES, WHY DO YOU THINK THIS PRODUCT IS SO POPULAR?

As you say, UNI is a true classic! We both have childhood memories of ribbed placemats in different colours that adorned our kitchen tables. Tablecloths have been trendy for several years, but now placemats are really starting to find their way back onto tables. We also believe table runners will make a comeback!

DO YOU HAVE ANY TREND OBSERVATIONS TO SHARE WITH US AHEAD OF SPRING?

Another trend observation for the spring is that we think we will see more and more homes being repainted in lighter colours. Imagine walls in creamy white tones just like a really delicious Italian vanilla ice cream. It is exactly these kinds of tones that we wanted to include in our table setting. It feels soft and lovely! We also believe that we might start seeing a more relaxed approach to interior design and our homes in general. It feels like we’ve had enough of over-stylization and that people now are more keen on styles that reflect real life. There will be more room for contrasts and there has been a shift regarding what we define as perfect.

WHAT SHOULD WE KEEP IN MIND WHEN TRYING TO CREATE THE MOST INVITING TABLE SETTING POSSIBLE?

Even if you will not be serving a starter, it is still wonderful to be invited to a table which is set with layers of plates. A smaller plate for the bread and olive oil and a larger dinner plate underneath. Dress the table with short candle holders instead of high candles and put flowers in low vases that are distributed across the table. This allows all the guests to see each other. As a final touch, it’s always nice to decorate the table with a linen napkin for each guest.

Photo & Styling: Emily Slotte & Caroline Borg.

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