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Camel – your new darling!

When Ian Griffiths, the designer behind the classic Italian fashion brand Max Mara, introduced a monochrome look in camel at his fall 2017 show, we knew the trend was here to stay. We are used to consider camel as an accent to other appealing autumn colors like green and burgundy, but the freshness of combining different shades together, attracts.

The creative team of Linum are proud of how the shade is represented in the latest collection. Annika Ekblom, our production lead explains:

“You can easily find camel in our basic products as well as in our news.”

This season we are happy to introduce RAW, a washed cushion cover made of 100% Jute, giving the surface a rougher, textured and tactile feeling. We are fond of the authentic touch and together with this earthy, terracotta brown shade the impression makes perfection. Mix and match with other classic LINUM cushion covers like ANNABELL or PAOLO, represented in this season must have.

The print, UTANMYRA, is made with the warmness of the color in mind and mixed together with the basic assortment, it certainly brings a sophisticated impact to your home.

A beloved classic LINUM product is the seat cushion PEPPER. Made in 100% cotton coarse weave with an inner cushion to keep the filling in place, the quality is impressive. PEPPER can be washed at 60°C without the inner cushion losing its shape, ensuring long life performance. When introducing PEPPER in camel, we are exploring the trend made by Griffiths, decorating in soft monochrome shades with a distinct scent of Swedish cinnamon buns.